We have been building. A lot. This post is a straightforward walkthrough of every new tool and feature that has gone live on Casa this week. Some are paid, most are free, and all of them are designed to give you capabilities that typically cost hundreds of dollars a month elsewhere — or that simply did not exist until now.
**Competitor Intelligence — know what your rivals are doing**
This is the one we are most excited about. Go to /seo/intel, enter your brand and up to three competitors, and we will research them using Perplexity's live search engine and then have Claude produce a structured intelligence report. You get: how each competitor positions themselves, their strengths and weaknesses, what they do better than you, what you do better than them, content gaps you are missing, and prioritised recommendations for what to do next. It is the kind of deliverable a marketing consultancy would charge five thousand dollars for. It costs three credits on Casa.
The reason this works so well is that Perplexity searches the live web in real time. It is not pulling from a static database — it is finding current pricing pages, recent blog posts, customer reviews, and social mentions as they exist right now. Claude then reads all of that and structures it into something you can act on immediately.
**Site Metrics — free website analytics, no strings attached**
We built our own analytics platform and we are giving it away for free. Go to /seo/metrics, add your domain, paste one line of JavaScript into your site's header, and you immediately start seeing your traffic — page views, unique visitors, devices, browsers, operating systems, countries, cities, and referrers. It works on WordPress, Squarespace, Shopify, Webflow, or any site where you can add a script tag.
What makes it different from Google Analytics: no cookies, no consent banners needed, ad-blocker resistant (the script loads from your Casa account, not from a domain that blockers recognise), and you own the data completely. It sits in your Supabase database, not on Google's servers. We use the same system internally to track Casa's own traffic, so we have been dogfooding it from day one.
**Research Suite — nine statistical tools in your browser**
The Research section at /research now has nine tools, all running entirely client-side. Your data never leaves your machine — there are no API calls, no uploads, no server-side processing. Everything is JavaScript math in your browser.
The tools: a full statistical Workbench (descriptive stats, regression, ANOVA, correlation, t-tests), a chart builder for scatter plots, histograms, box plots, and line charts, a Survey Analysis tool with cross-tabulations and chi-square tests, an A/B Test calculator, a Sample Size and power calculator, Time Series analysis with trend detection and decomposition, Bayesian analysis with Monte Carlo simulation, pre-loaded Templates with eight classic datasets, and a Report Generator that compiles your analysis into a printable document.
This is the kind of toolkit that a statistics student pays for through a university SPSS licence or that a researcher accesses through R. We are offering it free, with no account required, because we believe statistical tools should be accessible to everyone.
**Five free SEO tools — no account, no limits**
We shipped five standalone tools at /seo/tools that anyone can use without signing in:
The Meta Tag Generator lets you enter a page title and description and produces perfectly formatted HTML meta tags, Open Graph tags, Twitter card tags, and JSON-LD structured data. It also shows a live Google search result preview so you can see exactly how your page will appear in search results before you publish.
The Word Counter gives you instant word count, character count, reading time, speaking time, sentence and paragraph counts, a Flesch readability score, top word frequency analysis, and keyword density. Paste any text and the stats update in real time as you type.
The QR Code Generator creates QR codes entirely in your browser using a client-side Reed-Solomon encoder — no external API calls. Choose your colours, pick a size, and download as PNG. We built this partly because restaurant owners using Mise need QR codes for menus, and hotel operators using Arcus need them for check-in links.
The JSON Formatter takes messy JSON, validates it, pretty-prints it with syntax highlighting, and shows you stats like key count, nesting depth, and array count. It also minifies if you need compressed output.
The Contrast Checker tells you whether two colours meet WCAG accessibility standards — AA and AAA compliance for both normal and large text, with a live preview and the exact contrast ratio.
**Referral program — earn credits by sharing**
If you find any of these tools useful, you can now earn credits by referring others. Go to /referrals, grab your unique link, and share it. When someone signs up through your link and makes their first purchase on a Growth plan or above, you both receive bonus credits. The rewards scale with the purchase size — from 5 credits on a Growth plan up to 6,000 credits on enterprise-level purchases. There is no limit to how many people you can refer.
**How-To guide — learn the whole platform**
If you are new to Casa or want to understand how all the pieces fit together, we published a comprehensive How-To guide at /how-to. It walks through every tool step by step — from running your first SEO analysis to setting up site metrics to using the research workbench — with visual mockups and direct links to each tool.
Everything we build at Casa runs on the same principle: give people tools that are genuinely useful, make the free ones truly free with no hidden catches, and make the paid ones worth far more than what they cost. If you have feedback on any of these tools or ideas for what we should build next, we would love to hear from you.
Is your brand visible to AI search engines?
Run a free AEO analysis and find out how Perplexity, ChatGPT, and other AI tools see your brand — in under 60 seconds.
Try the AEO tool →