Insights & Analysis

Casa Journal

Expert perspectives on AI visibility, answer engine optimisation, and the future of how brands get discovered in search.

AI Search

How Perplexity decides which brands to recommend

Perplexity AI has become a major discovery channel for consumers. Understanding its citation model is key to getting your brand recommended.

March 25, 2026·6 min read
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Industry

SEO vs AEO: why Google rankings aren't enough anymore

Ranking number one on Google no longer guarantees that AI search engines will recommend your brand. Here's what's changed and what to do about it.

March 22, 2026·6 min read
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Guide

How to check if ChatGPT mentions your brand

A practical guide to discovering whether AI assistants like ChatGPT recommend your brand — and what to do if they don't.

March 19, 2026·5 min read
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AI Search

Google AI Overviews: what they mean for your business in 2026

Google now answers questions directly at the top of search results using AI. If your brand isn't in the overview, you're losing clicks — even if you rank #1.

March 28, 2026·6 min read
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Industry

Why people are switching from Google to Perplexity — and what it means for your brand

Perplexity is growing 40% month-over-month as users discover AI search. If your brand isn't visible there, you're missing a fast-growing audience.

March 28, 2026·6 min read
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Product

New on Casa: Competitor Intelligence, 5 free tools, and a full research suite

A roundup of everything we've shipped this week — from AI-powered competitor analysis to a QR code generator you can use without signing in.

March 28, 2026·5 min read
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